Cookie Policy

1. About This Policy

This website, carefulmovers.co.za, is operated under the Careful Movers brand, a trading name used by our registered entities. This policy describes what cookies are, which ones we use, why, and how you can control them. Any personal information collected through cookies is handled in line with the Protection of Personal Information Act, 2013 (POPIA), as set out in our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They help the site work, remember your preferences, and give the owner information about how the site is used. We also use similar technologies such as pixels, tags and local storage, which we refer to collectively as “cookies” in this policy.

Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (which remain until they expire or you delete them). They may be set by us (first-party) or by our service providers (third-party).

3. How We Use Cookies

We use cookies to:

• Make the website function properly and securely;
• Remember your preferences, such as language or region;
• Understand how visitors use the site so we can improve it;
• Measure the performance of our marketing and, with your consent, show you relevant advertising;
• Speed up the website and improve your browsing experience.

4. The Types of Cookies We Use

Category	What they do & examples
Strictly necessary	Essential for the website to work and cannot be switched off. They include cookies for security, forms (Contact Form 7), your cookie-consent choice, and, where applicable, currency/checkout. No consent is required for these.
Preferences / functional	Remember choices you make, such as your language or region, to give you a better experience.
Analytics / performance	Help us understand how visitors use the site (pages viewed, time on site, errors), so we can improve it. We use tools such as Google Analytics, typically via Google Tag Manager.
Marketing / advertising	Used to measure and improve our advertising and, with your consent, to show you relevant ads. These may be set by Google Ads, Meta (Facebook/Instagram) and our CRM (HubSpot).

5. Third-Party Cookies and Tools

Some cookies are placed by trusted third parties whose tools we use on our site. These providers process data under their own privacy and cookie policies. They may include:

• Google (Analytics, Tag Manager and Ads) – website analytics and advertising;
• Meta / Facebook – advertising and campaign measurement;
• HubSpot – our customer relationship and marketing tools;
• Website performance and caching tools – to speed up page loading;
• Review and chat widgets – where used, to display reviews or enable messaging.

Where these tools transfer information outside South Africa, we rely on the safeguards described in our Privacy Policy.

6. Managing Your Cookie Choices

When you first visit our website, our cookie-consent banner lets you accept or decline non-essential cookies. You can change your choice at any time by reopening the consent banner or clearing your cookies. Strictly necessary cookies will always be active because the site cannot function without them.

You can also control cookies through your browser settings – blocking or deleting them – although this may affect how the website works. Guidance is available in the help section of your browser (Chrome, Safari, Firefox, Edge and others).

Opting out of analytics and advertising

• Google Analytics: you can install the Google Analytics Opt-out Browser Add-on.
• Google Ads personalisation: manage it at adssettings.google.com.
• Meta/Facebook ads: manage preferences in your Facebook/Instagram ad settings.

7. Do Not Track

Some browsers offer a “Do Not Track” setting. As there is no agreed industry standard for responding to it, our website does not currently respond to Do Not Track signals. You can still manage cookies using the options above.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in the law. The latest version will always appear on this page with the “Last updated” date shown above.

9. Related Policies & Contact

This Cookie Policy should be read together with our Privacy Policy and our PAIA Manual. If you have any questions about our use of cookies, please contact us: